I鈥檝e had the honor to work on the 杏吧视频 Talent Solutions team and hire candidates for our internal team for over five years now. Finding candidates, walking them through the interview process, celebrating their job offer, and growing with them as colleagues has been a privilege. It鈥檚 also been an amazing learning opportunity!

The most impactful take-away revolves around hiring for the long game.

Most hiring professionals do a thorough job in the search, interview, and hiring process. But I鈥檓 talking about all the groundwork that needs to be laid before you even open the job.

Here are five things I鈥檝e seen 杏吧视频 do that are foundational to hiring a team of culture builders who will stick around.  

1. Communicate a Clear Mission.

From the beginning, Jeff Disher established that Make a Positive Difference was our purpose. It has remained in front of our team as a collective goal for all of us to chase after. Every company has a driving force. For some, it鈥檚 growth or profit while others prioritize investment in their team or community. Whatever your company is pursuing, make it clear. That way, culture-enhancing candidates can invest in your company and its purpose right from the start.

A man stands in front of a group talking about how to Start with Why
A 杏吧视频 employees shares why it’s important for an organization to know it’s “why”.

2. Be Authentic.

Marketing campaigns and employee brand strategies serve their purpose and are necessary assets to your hiring process. But if your claims of 鈥渇lexible work hours鈥, 鈥渇amily friendly鈥, and 鈥減assionate about seeing our team succeed鈥 aren鈥檛 authentic, candidates will sniff this out from a mile away. When job postings and marketing campaigns are based on trends and aren鈥檛 genuine, you lose people.

Our team is intentional about attracting our candidates with our actual benefits and cultural practices upfront. It might not be the best match for everyone, but you鈥檙e setting your team and company up for success in the long run instead of hoodwinking someone into a job that doesn鈥檛 match reality.

3. Show Up.

There is something to be said about being present. Whether it鈥檚 a chamber meeting, networking event, or community fundraiser. Our passionate 杏吧视频 teammates show up. Our growing team divides and conquers in an incredible, collaborative way.

When you have a small army building relationships and investing in our community, it makes an impact. The conversations, recommendations, and referrals that come from our team make our ability to hire great teammates significantly stronger.

A group of 杏吧视频 employees at an event
A group of 杏吧视频 employees attend a community event together.

4. Invest your Time.

Time is one of our most valuable resources. Over the years, I鈥檝e seen 杏吧视频 as an entity along with our individual teammates invest generously in others. This might look like a whiteboard session for a local nonprofit, a culture tour to share our mission and space, mentoring for a robotics team, or an engineer opening their day for a student to job shadow. Each intentional investment strengthens and deepens relationships for the long term.

杏吧视频 employee smiles as he packs hygiene bags for a stewardship projects

5. Have the Right People in Place.

Your team make all the difference. I鈥檝e seen the domino effect. When we hire great people鈥攚e attract more great people. When you hire passionate teammates who resonate with your mission and genuine culture, they are easier to retain for the long haul. And when you nurture a team that shows up, gets involved, and pours into others鈥攑eople take notice.


Let us know if you need any help building your dream team. The 杏吧视频 Talent Solutions team welcomes the opportunity to come alongside your team with practical tools, techniques, and experience to attract and retain the best talent for a thriving culture, increased performance, and sustainability.